Microsoft Recently Announced That Bing's Cash Back Program Is Shutting Down While MA's Grows!

The news broke earlier this month via social media that Bing's Cash Back Program is shutting down by July 2010. I read about it on Twitter and some of the news links on Yahoo, Mashable, TechCruch and Facebook feed. Some people were disappointed while others said that it wasn't what they hoped. Meanwhile, the Market America Cash Back program has been growing by leaps and bounds with improved percentages for MA brands, higher partner store cash back incentives and even more stores! I stopped counting at 3,000, the directory is probably closer to 3,200 by now.

Distributors and colleagues posted just about every news link on Facebook but I was too busy reading the articles to post much in my own feed, although I think I did one post. I am really excited about MA's program being such a big success with recent increases in cash back percentages being announced regularly and at Microsoft having to pull theirs which only creates more potential customers for the MA cashback program. The trouble is getting the word out to those shoppers when MA doesn't do any mass advertising, it's all word-of-mouth, one-to-one marketing and press in publications. I'd like to see some campaign for that in partnership with Bing since we already partnered with Microsoft FAST for the state-of-the-art product search software they made for us. *wishes upon star*

 Here's the story from PC World: No More Bing Cashback http://www.pcworld.com/article/198135/no_more_bing_cashback.html

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UPDATE 6/22: Not long after I published this entry the MA corporate blog had this post on the same topic:

 

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