It's Great Where Motives Is Going In 2010 Now That World Conference Has Passed
What else can I say but "Wow!" about Motives by Loren Ridinger Cosmetics? The latest product releases are simply gorgeous, the colors are both classic and fashion forward with a twist of fun. The new pigmented Lip Plumpers are my favorite so far but then I also love the new blush colors and I simply cannot live without the No More Shine Finishing Spray from Skindinavia. I use it every day to keep my oily-acne prone skin in check and.....it works!!!



I took a bunch of photos of the new products on display in the Motives Trainer classes which I'll post below, of course. The updates for the Motives Color Consultant certifications and new workshops are by far the biggest improvements in the training system that I've ever seen!! I am looking forward to learning the new formats and practice the techniques that I have to master as a Motives Trainer. It's already after Valentine's Day and I'm anxiously awaiting my new access codes to the training materials. Yes, finally after what seems like a decade, the certified trainer website is getting new security codes. I think they are individual codes so that we each have an ID that cannot be shared. Don't be surprised if the MCT you know can't conduct classes anymore! MA is trimming the list of qualified trainers.
Anyone can see the new colors online for the eyeshadows, blush, plumpers and Nail Candy, but what's truly going to help Motives Color Consultants grow is the workshop info. The technique classes are "Get The Look" and "All About Eyes" where application skills can be developed along with a powerful workshop specifically for salon marketing called "Winning With Motives". Each workshop is only 2-3 hours long and is just $15, some makeup studios or makeup pros charge $150 and up for that! Personally I have my eye on a MUA class for bridal that will cost that much. The application workshops require a Day 1 attendance taken previously with proof and has a list of required supplies for doing the workshop.....I mean that's a no-brainer!! How can anyone go to an application & technique workshop to practice their makeup skills without any product or tools?! The Motives site can even be searched nationwide for trainings now.
There's also a helpful new Consultant Guide with the details that's easily found in Downloads in the UnFranchise back office, under both Training and the Motives categories. If people don't have the product then they cannot and should not attend. It's really about honing skills to do better consultations and make better product recommendations which is what beauty minded clients want, expertise. I know that any makeup artist out there, either new or experienced, wouldn't even consider going to a training, workshop or class without their own tools and supplies. The business owners in MA that plan to specialize in Motives need to realize that concept if they are going to present themselves as trained beauty professionals or conduct business with salons and spas. Even the consultant that wants to just do home parties or private one on one consults must have the right tools and knowledge to use them.
As for the theme for the Spring 2010 Motives line, it has about 50 products and there's a small group of product called "The Dark Collection" with some glittery celestial names and even a few named after the Twilight saga. I hope there's a promo card to go with it like the ones we were given at World Conference at the Motives booth. I guess you can call me a "Twilight-Mom" LOL, since I just finished the 2nd installment in the book series and find the story very endearing but was originally trying to avoid since it is very teen-oriented and I don't like gory stuff. I love the descriptive emotional depth and character development, the movies just helped fill in the visuals.
Anyhow, the Motives 2010 Dark Collection features these pressed eyeshadows: Twilight (matte dark midnight blue) and Breaking Dawn (matte soft lavender), a pressed blush: Eclipse (a soft light slightly plumy pink), and a lipstick: New Moon (a very dark blue-gray) which I have yet to play with. That color is definitely a "Gothic" tone, along with another lipstick Maniac-that's a deep grape, but those colors intrigue me and I watch YouTubes about "Goth" and Burlesque makeup all the time. Those are also very fashion-forward right now, I've seen them recently in the beauty magazines like Allure & Glamour and bet they'd look awesome on a dark skintone. It's truly an art to see the amazing strength of color and application that the Betty Page models and Suicide Girls wear. I aspire to master that someday as a goal. Probably not for myself but for the experience and skill level of it. See makeup guru Lauren Luke's Twilight inspired makeup tutorial. Practice, practice, practice!
Here are the photos: (let me know if these look stretched, looks fine here but the emailed entry is warped)



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