So Much Great Stuff Happened At MA's World Conference
It's Wednesday already & I am flooded with emails & calls from colleagues about MA's event in Miami! The unleashing of the new line from Motives is the biggest topic of discussion, everyone wants the specs on it & makeover pics which aren't online yet but I'm sure MA will issue newsletters pertaining to all of the updates in increments. They sent one out today with the Autoworks Tire Shine & Isotonix products that got upgraded amounts of Vitamin D along with new products like L-Tryptophan.
I made it to the Wednesday Motives training but arrived a few minutes late so I missed the intros. The room was pretty packed with consultants anticipating the release of the much publicized Motives Renaissance. First Loren told us about how she wanted to redo the whole line to make it more marketable & compete with makeup artist favorites like MAC & Smashbox. Even though our quality is still like high end lines and loaded with antioxidants to boot, the new collection has lower pricing and the new packaging is very unique with translucent lids.
The new foundations are amazing with only the best ingredients & formulation. Loren went thru twelve manufacturers. MUA's will love using this line for clients that are in the entertainment industry, especially HDTV which shows flaws that can't easily be concealed. A slideshow of un-retouched photos blew us out of our seats!!! We have copies of some of them to share with others that I may post if it photographs well. I still have to figure out the differences better between the Photo Finish Powder over the Dual Finish Powder(wet/dry) or the Liquid Mineral with SPF 15 in a tube which has more colors selections than the others. Two makeup artists did live consults and had fantastic results.........the Lustrafy mascara totally wowed the crowd as we watched it immediately create long thick curled lashes!!! I order a bunch when I got home because, even though I love Tubular, this stuff is really instant lashes that comb out with the thickly bristled applicator brush.
The new shadows are gorgeous & don't need eye shadow base underneath and the blush are very similar to what we have just tweaked for less pigment that eliminates streaking. Our color Naughty or Lust is modeled after the number one blush Orgasm by NARS. And they all come prepackaged, no more little plastic covers to pry open then pop into a clamshell. They're ready to go!
OMG!!! The most amazing color brochure is available for us to showcase the new line too & its the first cosmetic line to have a TRUE TO COLOR brochure!!! The printer thought they were nuts to want that since its such a big expense to run proofs that many times to get the true color of the items. It even ended up with the director of Pantone, the color authority, sending Loren a book about that exact concept! Turns out MA will incorporate their software to show True Color on our Motives site!! It can auto adjust the viewer's monitor to tune into the exact tones which I find miraculous. Just that alone will make waves in the beauty industry!!
Okay, more to post but it'll have to wait. Let's see if I can get my cell phone pic of the Motives display to show up here....
Posted by Lisa Moffa at 2/11/2009 6:23 PM 
Categories: UnFranchise Business Development , Personal Thoughts
Categories: UnFranchise Business Development , Personal Thoughts
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