A headline about Mineral Makeup's phenomenon caught my eye on the MSN homepage examining its healthy skin claims, sunscreen ability and anti-inflammatory properties. I thought it was a good analysis of marketing, ingredients and how companies make statements that don't have any proven science behind them and even interviews a dermatologist that admits to wearing mineral makeup herself.

I noticed earlier today that many mineral powders are quite basic with zinc oxide, titanium dioxide, talc and bismuth being common among them. I wasn't aware that there's a sensitivity to the talc & bismuth that seems to trouble some people with acne or rosacea because its a byproduct of the metal industry which is inorganic. I'm not fond of any kind of byproducts, I hate buying cat food with animal byproducts and choose other brands for my critters that state otherwise. Bismuth seems to only be an issue when it is not lower on the list, which means the further down on the list the less of an amount is in there. So I guess skin tests are in order for people with those concerns. (I've learned that bismuth is what gives minerals their light refracting ability and softens lines)

The Custom Motives Minerals ingredients vary somewhat but state that they may contain: mica, iron oxide and titanium dioxide depending on the mix. Meanwhile our Bronzer has nine herbal extracts that I don't see in any other minerals while the Hydrating powder includes Squalane. That's made from Olives and for helping skin retain moisture. I'll post a Motives Ingredient list at the end of this entry. I didn't see any of those at all in the other mineral powders I checked out earlier.

And actually I'm a bit annoyed that our webportal doesn't readily show the labels for the pre-mixed Motives Hydrating Mineral Powders, all I see is a blank box when I click the label tab in the product detail. Hmf! Anyone else? Or is it just me?? I'd also like to see a gram measurement next to the .28 oz. to give the shopper more info because when I first saw our powders I immediately wanted to know how much is in there versus bareMinerals. At the time, they had 9 grams and Motives is 8 grams, if I'm correct on that conversion. (wrong! its 8.5 for bM, needed correction!!)

And while I was comparing some of the other brands I also noticed an absence of ingredients being linked there too and how they really focused on the bold color and shimmer. The sparkle was mostly among eyeshadows but I'm just wondering why someone would want that much glimmer unless they're in their teens or early twenties. The target market must be for the under 30 crowd because excessive shine ages the eye. Although I think being cheap(affordable) was really the main selling point on the majority of sites I visited prior to seeing this article:

http://www.webmd.com/skin-beauty/features/the-lowdown-on-mineral-makeup?ecd=wnl_skin_032608

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Update 3/27 1:20pm: Hmmmm...It seems that when I reviewed my entry for corrections & hyperlinks then checked those links again, some info has already changed on my portal so I guess they're working on it as we speak(read)......yay! Now if only the Minerals would be together in a single grouping!! Click on the ad for the Motives Mineral Collection--"Amplify Your Allure" and you end up at the main listing.......I remember Marc talking about better categories in the works back in Miami. Guess I can't help but be anal about it in the meantime, hehe.

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Handout for the new Motives Custom Blended Mineral Powders:

Product Ingredients Information

Motives Loose Mineral Shimmer Powder

Sodium Dehydroacetate

Ascorbyl Palmitate

May Contain:

Mica CI 77019

Titanium Dioxide CI 77891

Iron Oxides CI 77491

Carmine CI 75470

Motives Loose Mineral Hydrating Powder

Zinc Stearate

Squalane

Sodium Dehydroacetate

Ascorbyl Palmitate

May Contain:

Mica CI 77019

Iron Oxide CI 77491

Iron Oxide CI 77492

Iron Oxide CI 77499

Motives Loose Mineral Blush

Sodium Dehydroacetate

Methylparaben

Propylparaben

May Contain:

Mica CI 77019

Bismuth Oxychloride CI 77163

Titanium Dioxide CI 77891

Carmine CI 75470

Manganese Violet CI 77742

Iron Oxide CI 77491

Iron Oxide CI 77492

Iron Oxide CI 77499

Ultramarines CI 77007

Motives Loose Mineral Bronzing Powder

Aluminum Starch Octenylsuccinate

Oryza Sativa (Rice) Starch

Zinc Stearate

Caprylic/Capric Triglyceride

Bisabolol

Carthamus Tinctorius (Safflower) Seed Oil

Carum Petroselinum (Parsley) Extract

Cucumis Sativus (Cucumber) Fruit Extract

Citrus Medica Limonum (Lemon) Peel Extract

Althaea Officinalis Root Extract

Centaurea Cyanus Flower Extract

Salix Alba (Willow) Bark Extract

Citrus Grandis (Grapefruit) Peel Extract

Cemellia Sinensis Leaf Extract

Punica Granatum Extract

Ascorbyl Palmitate

May Contain:

Mica CI 77019

Titanium Dioxide CI 77891

Bismuth Oxychloride CI 77163

Iron Oxides CI 77491

Iron Oxides CI 77492

Iron Oxides CI 77499

Your custom-blended Loose Mineral Powder may contain some or all of the above ingredients. Please see your Customer Manager for the exact formulation of your custom-blended Loose Mineral Powder.

1302 Pleasant Ridge Road

Greensboro, NC 27409-9326

www.marketamerica.com

View the Motives Cosmetics website for more ingredients & details: MotivesByLisa