Online Shoppers Are Happier This Year
Just found an interesting article from InternetRetailer.com about the stats for this shopping season so far. Their satisfaction rates are up 3.3% over this time last year.
Here's an excerpt about WHEN people shop:
"A separate study by web measurement firm comScore Inc. shows online spending is peaking this holiday season in the middle of the day, suggesting many consumers are shopping from work. 25.7% of purchases are being made between 9 a.m. and noon local time, and 26.9% between noon and 3 p.m. Shopping tails off as the day wears on, with 18.7% of sales made between 3 p.m. and 6 p.m. and 10.3% between 6 p.m. and 9 p.m. 8.5% of online purchases are made between 9 p.m. and midnight, and just under 10% between midnight and 9 a.m., comScore says."
Link to InternetRetailer.com article
Here's an excerpt about WHEN people shop:
"A separate study by web measurement firm comScore Inc. shows online spending is peaking this holiday season in the middle of the day, suggesting many consumers are shopping from work. 25.7% of purchases are being made between 9 a.m. and noon local time, and 26.9% between noon and 3 p.m. Shopping tails off as the day wears on, with 18.7% of sales made between 3 p.m. and 6 p.m. and 10.3% between 6 p.m. and 9 p.m. 8.5% of online purchases are made between 9 p.m. and midnight, and just under 10% between midnight and 9 a.m., comScore says."
Link to InternetRetailer.com article
Comments